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| Course Title: |
Advanced Studies in Marketing |
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| Course Code: |
EA428 |
Program: |
Marketing and International Business |
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| COURSE AIM |
This course is the final course in the major before the students graduate, thus they should have a good background about the marketing classics and the new marketing trends in the market. In this course the students are required by their finals to hand in their researches (small thesis) about the marketing topic they choose. |
| COURSE OBJECTIVES |
- Exposure, Discussion and Analysis of basic classical and contemporary marketing articles by various marketing scholars/masters.
- Focusing on contemporary trends in marketing and testing their applicability or usefulness in the Egyptian market.
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