Course Title: Integrated Marketing Communication
Course Code: EA327 Program: Marketing and International Business

Course Pre-requisites: - Consumer Behavior
  - Marketing Management
COURSE AIM
This course was given to practice the integration between advertising and marketing communications and to allow the students to apply concepts as often as possible
COURSE OBJECTIVES
    To be able to learn the following:
  • IMC and communications
  • Corporate image and name
  • consumer purchasing process
  • E-marketing
  • advertising and promotions
  • personal selling and Public Relations

COURSE SUMMARY

LECTURE SESSION PLAN

SECTION SESSION PLAN



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