Course Title: Marketing Management
Course Code: EA316 Program: Marketing and International Business

Course Pre-requisites: - Principles of Marketing
 
COURSE AIM
This course brings essential and classic examples into sharper focus while covering new concepts and ideas in depth.
COURSE OBJECTIVES
  • Understanding Marketing Management.
  • Analyzing marketing opportunities.
  • Developing marketing strategies.
  • Shaping the market offering.
  • Managing and delivering marketing programs.

COURSE SUMMARY

LECTURE SESSION PLAN

SECTION SESSION PLAN



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