This course exposes students to in depth knowledge of public relation, by understanding the roles, tools and importance of PR nowadays in the dynamic environment. Furthermore, students will learn how to deal with crisis and issue management, and how to affect the public opinion. After having a full picture of the PR’s duties students will learn how to communicate their publics and make a consumer research

To discuss Public relations as an essential marketing function and tool. Where students need to learn the effect of good public relations departments nowadays in the globalized market. This course has two main objectives; providing students with a solid background in public relations theories and principles, and, to discuss and analyze public relations practices and contemporary cases.