Course Title: Personal Selling Management
Course Code: EA415 Program: Marketing and International Business

Course Pre-requisites: - Integrated Marketing Communication
COURSE AIM
The course provides students with an understanding of the evolution of consultative selling, strategic selling, partnering, customer relationship management (CRM) and value added selling.
COURSE OBJECTIVES
  • Throughout the course students have the opportunity to travel with sales people as they are challenged in the market place to use modern personal selling practices ion addition to focusing on the delivery of customer value by offering time proven fundamentals and practical practices needed to succeed in today's world of sales and marketing.

COURSE SUMMARY

LECTURE SESSION PLAN

SECTION SESSION PLAN



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