Developing studentís perception toward understanding the meaning of culture and phases and its relationship with the element of civilization so that the student understands at the end of the course different cultures and its relationship with business and economics.
understading the link between culture & civilization.
understanding countries habits and norms and perceiving the difference.
The effect of culture over economic & business life.
studing contemporary global issues in which the student can know the quality of these issues and its relationship with specific historical roots.