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| Course Title: |
Startegic Management |
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| Course Code: |
EA421 |
Program: |
Marketing and International Business |
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| COURSE AIM |
The course examines the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company's objectives. It comprises many tasks that would help in dealing effectively with everything that affects the growth and profitability of a firm. |
| COURSE OBJECTIVES |
- formulate the company's mission, including broad statements about bits purposes, philosophy and goals
- conduct an analysis that reflects the company's internal conditions and capabilities
- Assess the company's external environment
- Analysis the company's options by matching its resources with the external environment.
- Identify the most desirable options by evaluating each option in light of the company's mission
- Select long term objectives and grand strategies that will achieve the most desirable options..
- Implement the strategic choices by means of budgeted resources allocations in which the matching of tasks, people, structures, technologies and reward systems.
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