|
| Course Title: |
Internet Marketing |
|
| Course Code: |
CR326 |
Program: |
Business Information Systems |
|
|
| COURSE AIM |
This course discusses the basic fundamentals of Internet marketing, the impact of Web design, and strategies and tactics to use when doing business through the Internet. It also explains the unique capabilities of electronic networking. It explores key marketing concepts in the context of today's digital/Internet environment. |
| COURSE OBJECTIVES |
- This course fills the gap between Marking as managerial practice and the Internet tools that can improve that practice. The course relies on student understanding of marketing fundamentals and Internet technologies. The course provides a good connection between E-commerce technology, E-commerce strategy, and marketing.
|
|
